Profile of the Textile and Clothing Industry in Turkey
Released on = June 2, 2007, 1:27 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = Turkey's textile and clothing industry has developed rapidly over the past 20 years, thanks to the availability of home grown cotton and a relatively cheap and skilled labour force. The sector also enjoys a good geographical location, being close to Europe but also well-placed to exploit neighbouring markets
Press Release Body = Profile of the Textile and Clothing Industry in Turkey
Turkey's textile and clothing industry has developed rapidly over the past 20 years, thanks to the availability of home grown cotton and a relatively cheap and skilled labour force. The sector also enjoys a good geographical location, being close to Europe but also well-placed to exploit neighbouring markets in Russia, Central Asia and the Middle East. The industry has developed a strong technological ability-due, in part, to the significant amount of contract work it has undertaken for European and US brands. For the same reasons, it has established strong relationships with customers-especially those in Europe, which were cemented by the Customs Union in 1996.
However, Turkey's position in European and US markets started to appear increasingly vulnerable with the phasing-out of quotas, which had helped to protect Turkish interests by restricting exports from low cost competitors. Turkish firms feared that they would lose up to a third of their exports to Western Europe and North America because of a flood of cheap goods into those markets from China and other Asian sources.
In response, Turkey campaigned hard for the temporary re-imposition of quotas against China, in accordance with the safeguard clause included in the Protocol of China's accession to the WTO.
At the same time the Turkish industry embarked on a vigorous campaign to move upmarket by adding value through innovation and superior design. The re-imposition of quotas against China has given Turkey valuable breathing space in which to develop this strategy.
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